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Thursday, September 13, 2012

Framing Questions For Better Telemarketing

When you are conducting a lead generation and appointment setting campaign, you need to know what you have to ask. A well placed question can help you get to your prospects better, as well as elicit a more favorable response. This is very important when telemarketing is employed. Take note that telemarketing is mentioned here because telemarketers are the best at generating sales leads. They are a wise investment, if you want to maximize the impact. But the fact remains that you need to ask questions properly. But how will you do it? Is there a way so as to get to the good side of prospects?

The first, and foremost, step is in framing the conversation. Right at the start of your telemarketing call, you need to tell your prospects how the conversation will go. Giving them a level of expectation right at the start will help the prospect determine how to time the talk. Not only that, this will can also put the prospects on the needed mind frame to facilitate the conversation. You need to say it in the most polite and effective manner to put prospects at ease, and get things moving. You might be surprised at how easy it will be to generate the B2B leads that you need.

If you cannot have a team of your own, be it in financial or logistical reasons, then you can always hire the services of a qualified telemarketing agency.