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Friday, November 2, 2012

Need More Sales Leads? Then Step Out Of The Norm

One thing that can be said about lead generation is the difficulty encountered in generating sales leads. You have to admit that the current economic set up is not really conducive in selling anything. If ever, you are in for an uphill battle, both in getting B2B leads and in beating off your competitors. So how will you stand out? How can you sell more? Attract prospects and keep current customers? How will you stand out from the rest? Rather big questions, but not all together impossible to solve. You might just need to do things differently.

"For one, it might be good to have a telemarketing campaign after all." Sure, the situation does not look bright in your usual marketing mediums. But if you just try making a few well-place calls, you might just snag that business deal you want. So have your appointment setting team make a few calls.

"Second, tour around." Sometimes, what you uncover in your prospect calls may not reveal everything. In that case, it pays to directly visit the place. You might find an opportunity in unexpected places, or discover that a prospect is not worth pursuing at all.

"Lastly, identify hidden opportunities." Even if an initial plan peters out, you might come up with an idea different from the original, but will actually be a hit. Just keep talking with your prospects, and you might discover a few gems.

It is possible to generate more sales leads. If you are not afraid to stand out, then you will succeed.